It is not a typo, the company who make this snack call themselves ‘Crips’ much to the dismay of my spell checker. The reasoning behind the name is explained on the packet as being “Like crisps, but better”. They are actually a mix of potato and wheat flour which has been baked and seasoned. This avoids the unhealthy frying that is the traditional method of cooking crisps. The ‘Crips’ have a lovely crunch and nice texture and are thicker than ordinary crisps. I felt that the cracked black pepper was a little too strong, and it left a bit of a pepper burn on my tongue. I might not have got on with this variety, but in principle they are a nice potato snack and I look forward to trying a different flavour. I also really like their strange but eye catching packaging.