27 July 2010
New Weetabix Chocolate (Sainsburys)
When I have Weetabix I have to confess to sprinkling a little sugar on the top, or sometimes also chopping up a banana to add some extra sweetness. So I was rather delighted to find a pre-sweetened chocolate Weetabix for sale on the shelves of the supermarket.
I say pre-sweetened, but I should point out that the box claims that it still has “half the sugar of the average chocolate flavoured breakfast cereal”. This to me is a good thing, I don’t want an overly sweet breakfast cereal, just something that doesn’t taste plain.
The picture on the box shows a brown coloured Weetabix, speckled with numerous chocolate drops, sadly my own Weetabix seemed to have less. The flavour was unmistakably cocoa based though, despite it being a more mature dark taste, and not that sweet overall. Having said that, I did not feel the need to add any extra sugar/fruit at all.
I liked the cocoa overtones, and the extra sweetness that appears when you find a chocolate drop. The flavours were well balanced and the cereal is thoroughly enjoyable. It is a long way off being as sweet as other chocolate cereals, so I wonder what the regular purchasers of Cocoa Pops etc will make of it.