8 November 2010
Lindt Magical Milk (WH Smiths)
I have to say this bar reminded me of the new Dairy Milk Bliss in concept. Sadly on first thoughts this meant that it didn’t seem very exciting. Finding what is essentially another vanilla bar, is about one step up from finding another caramel bar on the market. What follows is a short rant about caramel Kit Kats: Here in the UK, Kit Kat Caramel came into existence, it was so popular that Kit Kat Chunky Peanut Butter was replaced with Kit Kat Caramel Chunky. Then a few weeks ago Kit Kat Sense Hazelnut was taken off the shelves and replaced with, wait for it, Kit Kat Senses Caramel. We now have no nut flavour UK Kit Kats, but three different varieties of caramel Kit Kat, which is overkill if you ask me.
Don’t get me wrong, I do like vanilla and caramel flavours, but I do wish one of the confectionary companies would step up and release something crazy. I am aware that we are in a recession and as such ‘safe’ is the name of the game at the minute. I guess caramel is an easy sell, and to be fair I know Spectre loves the stuff!
Rant over, I will stop digressing, and get back to the Lindt bar in question.
The packet states that it is milk chocolate covering a creamy milk filling. The centre is a bright white colour, and is just about solid by which I mean it is thicker than a mouse, but with a soft feel. The milk chocolate covering it is thick with a sweet creamy rich taste. There is a lovely taste from the cocoa that compliments the centre too.
The filling has quite a complex flavour, there are good hints of vanilla, and it has aspects of white chocolate in taste with a hint of malt kicking in towards the end. I really enjoyed this bar, and I felt it had the edge of the Bliss bar. It may not be an adventurous bar of chocolate, but it has at least been well executed in its production, and I have to admit that I rather enjoyed it.