We write about a lot of goodies here at Foodstuff Finds, and we are quite happy to write about imported items too. So you may be forgiven for thinking that these have come from Cybercandy or some other fabulous specialist shop, but I assure you these Froot Loops were found in Waitrose.
Kelloggs are giving them a trial in the UK this summer to see how they go on British supermarket shelves. As almost every import shop I know stocks the US version, I suspect they will be a bit of a success. Now I have a confession, although I have seen these many a time before at the importers I have never actually tasted them before. I think that after I give the British ones a sample, I will have to go and get a US box and review them and do a bit of a comparison.
Back to the UK version for now. The box is fun and colourful and even has a puzzle on the back to amuse you at the breakfast table. I opened up the box and poured myself a bowl full. There were three colours of loops in the box, orange, purple and green. Here in the UK we are all a bit nervous over food colourings, so I would like to assure you now these are naturally coloured using blackcurrant, spinach and even carrots – so nothing artificial there, and no vegetable flavours shine through. Also the colours were a little more muted than I expected, but then I have had Lucky Charms before so had some American expectations to the brightness of the product. I love that Lucky Charms turn the milk blue/green!
I have to be honest although there is a vague fruitiness about this cereal, it wasn’t as flavoursome as I was expecting. I did try to pick out the individual flavours of the loops but I was struggling. I was aware of a vague citrus flavour that seemed to linger in the milk but nothing more specific than that. I found the sugar to be well balanced, they are sweet but nothing over the top and it made for a pleasant cereal. The wheat taste of the loops shone through too, and that felt a lot more wholesome than I imagined.
I actually thoroughly enjoyed the cereal and would recommend it to all, it’s a subtle tasty flavour, in pleasing natural colours. I am however going to have to buy a box of the American version to taste test, but I suspect it is like this but with the volume turned up! I also suspect they get more colours than us?