12 August 2012

Kellogg's Crunchy Nut Special Edition Red (Asda)

Kellogg's Crunchy Nut Special Edition Red (Asda)

We love the new, and we love the special edition, and it seems that increasingly we see both collide to form the new product to market tests that we get in the slower seasons for food.

Here we have what appears to be a top end luxury cereal - but it's just Kellogg's Crunchy Nut in a red box!



The blurb at the bottom gives us a bit more insight:

honey and nut flakes

so far so normal

with yoghurty coated flakes 

wait - what? Ignoring that yoghurt as an adjective suggests that it seems like they are coated in yoghurt but aren't this is still a strange addition

juicy cranberries

so now Kellogg's Fruit & Nut? At least it's not raisins and is actually one of the better suited fruits

and sliced almonds

doubling the nuts makes sense actually, but I was worried that with this amount of tampering the cereal would come across as a flavour apocalypse.


Adding proper blue milk and trying a bowlful was an interesting experience.  The normal flakes are kind of closer to regular cornflakes and possibly toned down on the honey and usual nuts.  The yoghurty coated flakes are not that noticeable, but eaten individually are a nice taste.  The main texture change is from the cranberries that linger longer than the crunch does and add a chewy end-step to the mouthful.  The almonds change the flavour and lighten the experience in an entirely pleasurable way.

This isn't really Crunchy Nut as we know it, but it's certainly up to Kellogg's high standards.  Well worth a hunt for, and a nice hybrid between muesli and regular flakey breakfast cereals.

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