I recently received an email from Kripsy Kreme about the new Nutella doughnut. It was sent to everyone on the mailing list, but it was meant to look like an accidental leak. Dear Store Managers...
Its a weird thing to do it as so obviously worded as a marketing email, mentioning that Nutella would be secretly shipped to stores at night, but came complete with a fake retraction email about an hour later.
I suppose the part I can't argue with is that it got my curiosity up and the next time I went to Krispy Kreme I ordered myself a Nutella doughnut.
When I ordered the doughnut the cashier asked if I wanted to buy a mini jar of Nutella with my doughnut, I'm not sure why... I know it is a Nutella doughnut but the two items don't go together that well. If I'd gone for a strawberry jam filled doughnut you wouldn't expect to be up-sold a jar of jam. Oh well I declined.
The new Nutella doughnut comes chocolate topped with a decorated sprinkle of nuts. I bit in and found a huge dollop of Nutella in its centre, a seriously generous portion. The flavour of the Nutella with the doughnut base worked like a dream together, chocolate hazelnut and soft doughy goodness, what more could you want. I enjoyed every chocolatey bite, and I think this doughnut it going to be staying on the Krispy Kreme menu for some time.
I may not totally be getting Krispy Kreme's marketing but one thing I do get is their doughnuts. With that they cant go wrong.