Kit Kat Cookie Dough Flavour (Tesco) By @cinabar

I’m pretty sure Kit Kat have played with cookie dough before in the Chunky range, but this time it’s turned up as a flat sharing bar. Cookie dough is everywhere right now, so this feels like Kit Kat leaning into a trend rather than reinventing the wheel, just in a different format.

Inside the wrapper are nine Kit Kat rows. Each one looks surprisingly fancy, made with marbled chocolate and finished with the Kit Kat logo on top. It’s a small thing, but it does make the bar feel a bit more special than your standard Kit Kat. The smell is sweet and chocolatey as soon as you open it.

Biting in, you get the familiar Kit Kat wafers, but with a layer of cookie dough running through the bar. The overall flavour is still very chocolatey, but there’s a buttery richness that sets it apart from a regular Kit Kat. If I’m honest, I’m not sure I would instantly clock it as cookie dough in a blind taste test, but it is definitely sweeter and richer than the classic version.

That works perfectly for me. I’ve got a proper sweet tooth and I am fully on board with this cookie dough phase we seem to be living in. It might not scream cookie dough, but it’s tasty, indulgent and very easy to keep reaching back for another piece.