My friend at work buys a lot of Tim Bits - these are Tim Horton's 'doughnut holes' made of the same flesh as a doughnut but with only a little of it. This means the office can have a bite but not over indulge and it's a lot cheaper to get a round in (so to speak).
The Tim bits have various fillings and flavours
Krispy Kreme have added their version to the pricy supermarket stands and advertised them on posters outside so that weaklings like me pay £6 for 8 tiny dots.
The sticker placement is I think deliberate - the middle makes it into bits
And they do look like toddler/cup of tea sized doughnuts.
But - they just aren't quite the same. All of them are varieties on the same plain inner. The sprinkles and glazes add a little, but not much. For the Tim Hortons one there is a choice to be made on what you fancy. Here they are essentially the same.
I'd honestly recommend just spending the £6 on 2 (maybe 3?) regular KK doughnuts and then cutting them in to quarters. Much nicer texture and flavour combo.
The only reason to buy this is if you are snacking in the car with coffee, or you are Snow White and want one for each of the Dwarves and a spare for yourself.