All Things Butter: Cinnamon Bun Butter (Ocado) By @Cinabar

I love cinnamon, so when I was checking the new products on Ocado and spotted this, I immediately added it to my basket. Then a thought occurred to me, was this meant as a baking product, something you’d only buy if you were making cinnamon buns? I added some bagels to my order and decided I’d just use it as a spread, whatever its intended purpose. The packet clearly shows a cinnamon bun on the front, but cinnamon is my favourite spice, and I wanted to try it as a spread.

When my order arrived, the bagels were missing, and they hadn’t replaced them with anything, so I had to resort to toast. I also noticed the block of butter was quite small, not the usual 200g size but just 115g, which isn’t much for £2.85.

I unwrapped the butter and found it was brown in colour, a little sticky, and didn’t have a strong aroma. I toasted some bread and tried spreading it; it was a bit firm, though I probably should have let it soften first. The taste was quite sweet, with a gentle hint of cinnamon, which was pleasant enough.

I love cinnamon and had hoped to be more impressed by this, but I found myself just liking it rather than loving it. I don’t think I’d buy this All Things Butter: Cinnamon Bun Butter again, not for spreading on toast, anyway.