8 September 2024

Cadbury's Top Deck 2024 - but it's not the same bus as in 1993 [@NLi10]

 In the early 90s Cadbury were innovators, and they tried loads of new ideas in a short space of time (or at least it felt like it as a kid).

One of these that I'd forgotten about but never ever missed was the Cadbury Top Deck - the bar was milk choc, the 'bumps' were white chocolate and the effect was that of a sweeter, lighter bar.  Cadbury's saved on their precious Dairy Milk Crumb (which back in the day was so limited that only certain products used it) and could sell something legitimately new and interesting.  I think I bought these as the one strip bars which were maybe 25g


This however is a full big Cadbury bar!


Oh wait - 95g - for £1.65 (from Poundland no less) - what's going on here?  This does mean that 61% of the bar is Dairy Milk so that's not so terrible really.


And they do have the lovely blended lumps - white in first - then Dairy Milk to make the base.

So why am I being cagey?


Oh - this isn't the same bus as it was in 1993 - this is the Top Deck of the Short Bus.

I mean, this is Bart Simpson putting the 'You Tried' cake straight into the bin levels of disappointment.

Cadbury get a lot of flack now that Kraft have taken over for entering the low-effort era of confectionary manufacture - but even for them this is a new nadir.

The point of this bar was softer, lumpier white choc on top of the Dairy Milk, now it's just a thin veneer and not really worth a mention. Stick to the cheaper (£1.35 instead of £1.65), still shrunken (95g!), bars of Dairy Milk and add some white Choc buttons to the top if you want this sensation again.





No comments: