These are a new Skittles product, but they are a Sainsbury’s exclusive - at least for now. The word Confused relates to the fact that the flavour doesn’t match the colour. In a way they are an attempt at a non-chocolate version of Revels I think. The thing with Revels is that hiding a mysterious centre under a chocolate coating is nice, where as this just draws attention to the artificial colours.
They are tasty because they are Skittles, but they taste just like normal Skittles. As for the product concept, I just don’t get it.