26 December 2025

Mr Kipling Mince Pie Whirls (Asda) By @Cinabar

Mr Kipling Mince Pie Whirls


Mr Kipling has taken the much loved Viennese Whirl and given it a festive makeover with these Mince Pie Whirls, and I am pleased to report that it really works.

Presentation wise, these look lovely in the box and would be ideal to put out for guests. The packaging is a bright festive purple decorated with snowflakes and reindeer, making them feel like a proper Christmas treat.

Mr Kipling Mince Pie Whirls

At first glance, there does not appear to be a huge amount of mince pie filling, but flavour wise it is spot on. The mincemeat is smooth with no crunchy bits, which can sometimes spoil mince pies for me. The flavour leans into cinnamon, my favourite spice, and it complements the biscuit beautifully rather than fighting against it.

The biscuit itself is a spiced shortcake, which immediately won me over. It is soft, smooth and crumbly rather than hard or overly crunchy, which is exactly the texture I prefer. These biscuits melt in the mouth rather than needing a strong dunk in your tea. The gentle spice running through the biscuit is warming and very Christmassy without being overpowering.

Sandwiched between the biscuits is also a dollop of brandy flavoured creme. Thankfully, the alcohol flavour is not too strong. Instead, it adds a lovely creaminess that balances the spice and sweetness perfectly.

Overall, this is a lovely twist on a classic biscuit. Perfect for the Christmas holidays, especially when visitors pop in for a cuppa.

Mr Kipling Mince Pie Whirls

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