15 February 2019

McVitie’s Jaffa Cakes Nibbles (WH Smiths) By @Cinabar


McVitie’s have brought out quite a few biscuits in their handy grab bad format, but the latest ones are a bit different. They have chosen to merge one of Britain’s iconic biscuits (well technically cake, but that is a whole different blog post) with their new format and have produced these new McVitie’s Jaffa Cakes Nibbles.
I have to admit before opening the bag I had made two incorrect assumptions about the product, firstly was that the size of the Nibbles would be the same size as others in the range ie small, and secondly that in order to encase the orange centre the biscuit would need to be hard. In actually fact the McVitie’s Jaffa Cakes Nibbles are a bigger than the others, I’m guessing around double the size, and a a more flatter shape too and they managed to use a firm sponge to keep the theming correct.


The flavour is surprisingly moreish, chocolate and orange does just work. There is a higher chocolate ratio here in this format, and it means you can really appreciate the darker flavour from the cocoa. The texture works well, the softness made them very easy to eat, and the little burst of Jaffa jam was perfect delivering a lovely hit of orange. These are my favourite item in the McVitie’s Nibbles range to date and they have totally done the conversion to this format justice. Pure munchy sweet chocolate orange heaven.

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