Poppets: Minty Brownies (B&M) By @Cinabar

This is a bit of a strange crossover for the brand Poppets, as they are stepping into the cake market. I associate Poppets with the boxes of sweets, and the mint ones are little peppermint sweets coated in chocolate, which I really like. Here we have a box of five, individually packed, Poppets Minty Brownies.

Inside the box are the five cakes in the branded wrapper. Each brownie also has chocolate pieces mixed in. I opened the wrapper and found that they were also in paper cases. They looked quite cute. Once you see the final size of the cake, multiply it by 5 and try to work out why the box is so big. I was a bit lost. I guess the goal was to stand out on the shelf with a large box and imply that the cakes are huge. 

The Poppets Minty Brownies were nice, though. The sponge was moist and soft, and it had a light crispiness to the top. The flavour was nice and chocolatey, and there was a good hint of mint; it wasn’t overpowering like an actual Mint Poppet. I enjoyed the brownie; it was a nice treat. The smaller size meant that the calories were lower too, just 110 kcal per brownie, so a nice treat with a coffee even if you are watching the calories. 

I think there was an opportunity missed in making them a proper tie-in with Mint Poppets. They should each have a Mint Poppet on top, or Mint Poppet pieces in each cake. To just make a chocolate mint-flavoured brownie and call it Poppets just seems a bit like they weren’t really trying to link the cake to the brand and were focused on just getting the logo on the box.