13 July 2018

Candy Crush Chocolate Mountain Ice Cream (Ocado) By @Cinabar

This brightly packaged and fun looking ice cream is based on the popular app game Candy Crush, and I spotted it on the Ocado website. I think it says something about technology that an app has influenced an ice cream flavour, and shows how many of us spend time playing phone games etc. My biggest problem with the ice cream is that whenever I look at the tub I inexplicably get an ear-worm and the song “I want candy” stuck in my head. Even now as I come to write this, “I want candy”. Oh well,
I’ll try and focus on the ice cream, it is called Chocolate Mountain and consists of a chocolate ice cream with white chocolate pieces and candy coated chocolate drops, which is handy because… “I want candy”.

I opened up the tub and was a little surprised to not see any candy, just ripples of chocolate ice cream. I scooped some to serve and could start to see a few of the goodies inside but there weren't many. As this is a Candy Crush ice cream I would have expected it to be more fun packed with all the extras, but there weren’t that many. I tasted the chocolate ice cream and that too didn’t feel very luxurious, it felt thin and watery, the chocolate flavour was quite dark and rich but not overly sweet. The problem is that this Candy Crush ice cream’s packaging sells fun and it ends of being a more adult grown up flavour, almost like a gelato. The chocolate drops and white chocolate pieces were nice, but I would have preferred more candy. I just don’t think the contents met my expectations, I was hoping for a little more luxury, something more thick and creamy and packed with candy extras. Did I mention this song thats still going round my head.... anyone have a remedy for ear-worms???

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