Monday, 23 February 2009
Birds Eye - Original Arctic Roll (Sainsbury’s)
This isn’t so much a new product as a re-launch of a retro one. The day that Birds Eye ceased production of this fine dessert was a dark one, but I forgive them now as they have come to their senses.
It is such a simple idea; vanilla ice cream, a swirl of raspberry jam and a layer of vanilla sponge. Good basic flavours which when put together make up a wonderful traditional British dessert.
According to the Birds Eye website, they have also launched a Chocolate Arctic Roll, and I really can’t wait to get my hands on that!