26 June 2023

Fanta Pineapple and Grapefruit - What happened to Lilt (Iceland) By @Cinabar

Fanta Pineapple and Grapefruit - Lilt

I am old enough to remember the adverts for Lilt with the slogan "a totally tropical taste" which were on when I was a kid. In these advertisements, there was a man on the beach delivering Lilt bottles, much like there were milkmen at the time delivering milk. I loved those ads at the time, and I think I thought that this service existed in hotter countries. I can’t really remember a lot of other ads from the time, so it really stuck with me.

Over the years, we have drank lots of Lilt and quite often picked up cans, especially on hot days. In very sad news, the makers of Lilt have dropped the branding, which does feel like the end of an era for me. Thankfully, though, the drink does still exist just under the Fanta umbrella. Here we have Fanta Pineapple and Grapefruit, which has less ring to it and far too many syllables. Thankfully, the drink tastes the same as Lilt and even has the old Lilt logo tucked away on the back of the bottle. I don’t know why they have done this. I hope this isn’t a step towards its discontinuation. "When you are out, could you please pick me up a can of Fanta Pineapple and Grapefruit", That doesn’t roll off the tongue. It certainly has lost a part of its identity, even if it does have the same totally tropical taste.

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