I have heard a few people mentioning these crisps so was really keen to track them down and give them a try. I think it is impossible not to have seen some of the Levi branding somewhere, from the sauce itself, to Subways sandwiches, they have their own drink and even a Ginster’s pasty. To say Levi Roots has made it has never been so true. Consequently I felt it was about time I took some time out to have a look at one of their products, and the crisps looked like a good place to start.
I do like spicy crisps, and was pleased to see that these were labelled as being ‘hot’ top right on the bag. I opened the pack, inhaled and picked up on warm spices and a meaty edge. The crisps felt quite substantial, and had a lovely thick crunch. The texture was particularly good, and made them feel filling but still moreish, a bit like McCoys. The flavour wasn’t as expected though, although there was plenty of depth to the spices, from nutmeg through to cinnamon, it provided little heat. I enjoyed the slight lime tinge that came as an aftertaste, and the complexity of the flavours was clever and impressive, but the missing burn was a bit of a shame. The meatiness was also more akin to chicken than beef, as it lacked the richness, and the herbs and spices all seemed to point towards more of a white meat flavour.
The overall taste worked well, I know the above sounds a little negative but the crisps were really rather nice. Those expecting a chilli kick will be disappointed as these barely register as mild to me, but that aside I’d still buy them again as the texture and flavour still worked impressively well.