27 March 2012

Wagon Wheels – Caramel [By @Cinabar]

I’m not sure that any chocolate biscuit evokes as much nostalgia as the humble Wagon Wheel. Well I’m pleased to announce the brand has relaunched and they have even had a packaging revamp. Also back on the shelves, albeit as a limited edition, is the Caramel version. I couldn’t resist giving it a try. Each of the round chocolate biscuits had a lovely layer of thick gooey caramel with a sweet brown sugar taste and mallow too for some additional sweetness. The biscuit is quit soft, and the chocolate coating is thin but still adds that necessary cocoa hit.
It’s hard not to love the traditional Wagon Wheel and I’m pleased to see them getting a bit of attention on the shelves. If you ask anyone about Wagon Wheels they tend to retort “Didn’t they used to be bigger?” I can’t help thinking it might be an idea for the brand to bring out some extra large special edition versions – just to keep everyone happy!
By Cinabar


Lot-O-Choc said...

Ah i remember the good old day of Wagon Wheels..im thinking im gonna have to pick up some of these!

Anonymous said...

I tried these, expecting the same WW caramel from a few years ago, which was plain marshmallow with a caramel sauce on top. These are different as its a caramel flavoured mallow centre. Different, not sure if its better than the original but certainly tasty with a smokey burnt caramel flavour.

NLi10 said...

Saw the UFO - MARSmallow campaign online - really liked it!

The red jam ones are the best. No veggie options tho :(