27 March 2012

Cadbury Dairy Milk – Come On Team GB (@CadburyUK) [By @Cinabar]

I’m loving this new bar of Dairy Milk from Cadbury. It is just the normal chocolate inside, but the packaging and contents are still a little bit special. You might notice from the British flag all over the pack that this is part of the Olympic goodies that are on their way out. Hidden within the box is a pre-paid postcard, addressed to GB Headquarters to be read by the British teams! This may not be a new bar, but it certainly a cool new idea.
Cadbury are giving you the opportunity to wish the team luck and send positive thoughts for the Olympics. It is such a sweet idea, and we couldn’t resist sending our own note to the team. ;-)
By Cinabar


Paulham said...

Cynical marketing that brings nothing new to the chocolate table.


Anonymous said...

Great idea

cinabar said...

Well I sent my postcard - and enjoyed the choc - so it was win win for me. Hope its win win for team GB too!