The 2018 edition of the Cadbury Creme Egg wouldn’t ordinarily warrant its own review. It isn’t particularly new, these eggs are launched every year from New Year’s day until Easter. They have the same thick Cadbury chocolate shell, and gooey sweet fondant filling complete with an egg yolk and white design inside. The reason I’m writing about them is because of my frustration in trying to purchase them this year. Cadbury have launched a competition with their 2018 Cadbury Eggs, and if you are lucky enough to find a white chocolate egg inside your wrapper, you also win a cash prize. The prizes vary from £100 upwards to one lucky one worth £2000. This would be great if the eggs were sealed, but they are not, they are simply wrapped in foil, and it seems the temptation from the Great British public is too much to take a peak before you buy.
I have looked in several shops for neatly sealed eggs, from newsagents to big supermarkets, and each time I find a box of picked through Cadbury Creme eggs. Wrappers are loose, and chocolate is exposed. Yuck. I had a chat with the lady in WH Smiths who had found many slightly unwrapped eggs and moved the box to behind the till. Her manager had said to keep a count, but to chuck any eggs that were open, what a waste.
I don’t think the competition is a bad idea, but it does only work if you have a sealed packet. I decided in the end on buying a sealed box of five, as that seemed the most sensible solution this year. Good luck though to all who buy them, and if anyone does find a white egg, do let me know how it tastes!