7 February 2020

McVities Jaffa Cakes - Pineapple (Morrisons) By @Cinabar

McVities Jaffa Cakes - Pineapple

This bright box was very much unmissable in Morrisons as it drew my eye to the new McVities Jaffa Cakes - Pineapple edition. We haven’t had many different Jaffa Cakes flavours in recent years, especially if you excluded the annual Halloween ‘slime’ lime varieties. I was really pleased to see pineapple as the choice this time, it is a much under loved fruit and I am even one of those people who think it is acceptable on pizza. Bring on the Hawaiian.
Inside the box the Pineapple Jaffa Cakes look very much like their regular orange counterparts, there isn’t any difference in aroma and the jelly layer looked dark and about the same colour. The make up of the cakes is the same too, a spongy base and a dark chocolate crackle layer on top.
I found the pineapple flavour to be rather mild, they are still tasty but the overwhelming flavour it a generic “fruity” taste, sweet and slightly acidic with little definition. After a bite or so it becomes apparent that it is pineapple, but it is a very subtle flavour. They are not bad they are just nowhere near as interesting or as exciting as I had hoped they would be. Why make a tame version that even someone not into pineapple could tolerate, it is missing the point. Pineapple is a wonderful fruity tropical flavour, and these didn’t really do that justice. They had such a bright and zingy box too, it isn’t unreasonable to have hoped the flavour would follow suit.

McVities Jaffa Cakes - Pineapple

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