This is from the lovely people at BARR who brought us the fabulous drink that is Irn Bru, they have a new limited edition on the shelves... Bubblegum! When I told Spectre what drink they had released he replied; “How can you chew it if it’s made from girders?” :-D
I’ll be honest when I first saw this I didn‘t know what to think, I’ve never seen a Bubblegum drink before, and part of me thought that was because it something that doesn’t sound quite right. You can’t say no to the idea of four cans for £1 though, so obviously I picked them up.
I chilled the drink, to try and make it as refreshing as possible, and then poured it out into my glass. It was blue, and by that I really do mean blue, quite a bright shade too. There was an impossibly sweet smell too. Oh boy!
I tentatively took my first sip. Wow! It was indeed super sweet and tasted like bubblegum ice lollies, the kind I used to buy as a kid. This drink does have the unmistakable taste of that bubblegum flavour, it’s very sweet and the taste is over powering, but part of me quite liked it. It made me nostalgic despite its super sweet tone, but I could imagine that kids who are the target market would just lap it up!
The new BARR Bubblegum is something a bit different and playful, and it is nice to see a bit of innovation in the market. Just don’t go expecting a subtle delicate drink, it's bright blue and fully flavoured! :-)