9 September 2009

The Chocolate Society – Good Afternoon (Sainsbury’s)

Chocolate bars are often called strange things and this bar has a curious name too. It has been released amid a selection of bars designed for different times of the day. Chocolate designed for afternoon eating is really fair enough, but there is also a bar called ‘Good Morning’ which is a milk chocolate bar that goes well with fruit juice. Breakfast chocolate is a bit of a niche market, but I suppose there aren’t actually any rules for when you eat it!
This chocolate is a dark and rich 66% cocoa bar. The smell is surprisingly sharp, and I was worried that the taste would be too. However the flavour although strong and dark, is nicely balanced with sweetness. I loved the texture when it melted in the mouth as it was lovely and smooth. It is a full flavour bar that has a well defined taste. I have to confess I tried this with my afternoon coffee, and it did indeed go well with that, so perhaps the name isn’t so strange after all!


  1. haha that's good, although i'm not a fan of dark chocolate.

    They have 4 bars i found on their website - www.chocolate.co.uk

    Good Day - Our Milk Chocolate is comforting, velvety and uniquely long, it is delicious at any time of the day.

    Good Morning - Our Morning Chocolate is brisk, bright and tangy. It is delicious with milky coffee, tea and fresh fruit juices.

    Good Afternoon - Our Afternoon Chocolate is smooth, rich and mellow. It is delicious with coffee, hot chocolate and light-bodied wines.

    Good Evening - Our Evening Chocolate is elegant, sophisticated and satisfying. It is delicious with espresso, tisanes and dessert wines.

  2. What a splendid name for a chocolate bar! I will seek this one out myself!


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