Friday, 25 February 2011

Cadbury’s The Big Race (New UK Chocolate Bar) [By @Cinabar]




Hey everybody, Cadbury have announced that it is Race Season! They are launching another of the Spots Vs Stripes bars that promote playing, this one is called “The Big Race”. This new bar is indeed all about racing, and inside the wrapper are mini speed challenges. You can also play online at http://www.spotsvstripes.com/raceseason/ and try racing at typing, mouse scrolling or even clicking. They are quite simple but sweet games, which amused me. They also allowed me to support the worthy Stripes. Long live the Stripes!
Okay, back to the chocolate bar! This is a bit different for Cadbury, in that it is basically a wafer bar. Wafer is also something I associate with Europe, you don’t have to go far in Germany to find hazelnut wafer bars, and there seems to be a healthy supply of European chocolate wafers spread round the Italian style coffee shops in this country too. It doesn’t look as neat or a polished as many of the Cadbury’s bars, not just that the bar is knobbly, but that the coating doesn’t seem to be as thick or have regularity.
The bar consists of a milk chocolate coating, layers of wafer filled with cocoa crème and round biscuit pieces set in the top rather sporadically. I liked the bar as it was light and easy to eat, with the moist cocoa crème balancing the dryer wafer. The biscuit pieces didn’t add much to the flavour, but they did leave an enjoyable crunch. The chocolate is sweet and creamy, and the whole bar seems substantial but is very easy to eat. I actually enjoyed this bar a lot, and was really pleased that Cadbury are trying something a bit different. If they went the extra step and launched a hazelnut cocoa crème edition (which is the proper European style) I think I would be in heaven.
By Cinabar

11 comments:

Anonymous said...

Another one for the wrapper collectors.

Rob said...

Awesome, I shall have to go hunting later!

P.S. Stripes win Christmas 20-0

Sarah Trivuncic said...

I tried one of these at a Cadbury's event the other week, I would describe it as kit kat covered in rice crispies!!

XingyMingy said...

I bought one of these today, the wafer is especially nice. Much better than those caramel wafers, I'd say :)

cinabar said...

Its a lovely bar, so pleased it is going down so well too. Its nice to see innovation in the Cadbury brand, and these Spots vs Stripes products are such good fun too. :-)

KK said...

Really...innovation??? Two years ago (and last year as well, in different enterprise competition) we won a competition introducing exactly the same bar into the UK market...and the very same bar is the most popular snack in the whole Eastern Europe. Anyways, we were just students so who cares about where the ideas come from

cinabar said...

Wafer is a new idea for Cadbury... but as you say wafer in itself isn't an innovation - its remarkably popular over Europe already.

fash1984 said...

Does anyone know where these are stocked? My partner and i tried them when we stopped at a motorway service station and i haven't been able to find them in the usual places, are they even still on sale?

Thanks!

cinabar said...

Ive seen this Big Race bar today in WH Smiths - they are new so should be around in supermarkets etc too.

The Cadbury's Spots Vs Stripes Challenge bar is harder to find, but I saw those in Home Bargains at the weekend.

cinabar said...

Selecta are huge too - seen lots of their vending machines around - happy hunting fash1984 and thanks for the tip Johannes :-)

Anonymous said...

I absolutely LOVE these things. One of my favourite chocolate bars. :)