23 February 2011
Seabrook [Crisps] Jacket Potato With Creamy Butter (Waitrose)
One of my favourite crisp flavours of all time were the Jacket Potato & Butter ones sold at Marks & Spencers. They had a rich full potato flavour and lovely creamy buttery aftertaste. They just tasted quite luxurious and I have mourned them since they were discontinued a few years ago. As a Seabrook’s fan I was rather pleased to see that amongst their new range with “90% less salt” they had included some jacket potato flavour crisps one of which were these “Jacket Potato with Creamy Butter” variety.
I hurriedly opened the packet and dived in. I couldn’t believe what I was eating. These have to be the strangest concoction of a flavouring that I have ever had the misfortune to try. I eat a lot of weird crisps, but these really do take the biscuit. My mouth was filled with a shocking sugary sweetness and vague after taste of savoury butter. It is not often I can’t eat a whole bag of crisps but I really had to force myself to try a couple more for the sake of writing this review. They were just so sweet and sickly. I checked the contents label and sugar was indeed the third largest listed on the ingredients following potato and sunflower oil.
I do know that jacket potatoes have a slight sweetness but they don’t taste FULL of sugar. Also dearest Seabrook just because you are removing the salt I don’t feel it is necessarily a good idea to look for some other white granular condiment to replace it with even if it does look similar. Taste wise sugar and salt are worlds apart.
I like nearly all Seabrook crisp varieties, and as a fan of the brand I do I feel sad not to like these. I just can’t work out what happened. I tested them out at work (as I clearly wasn’t going to be able to eat any more of the pack) and not one person liked them. That is a sample of eight other people who all agreed they were overly sweet, sickly and one of them even had to reach for a drink to wash their mouth out. One further sampler refused to try one as they had bought a multipack themselves and thought they were so bad they were planning to try and give the contents away as they couldn’t not face eating any more. How did these get past the Seabrook taste testers?
Not only is the flavour sugared beyond reason, I have to add a final note about the packaging. It took me a while to work it out, but by all means have a go yourself. BOTH of the following two tables appear on the back of the pack, which is a bit confusing if you are trying to work out your calorie intake…
This pack of crisp is from a multipack, there are also two further flavours of Jacket Potato With Caramelised Onions and Jacket Potato With Tomato and Garlic which I have yet to try. I will test them, but after this effort I’m not really looking forward to them.